ECO-LABELING-CONFUSION WORST CONFOUNDED!

Ever since mandatory front of the pack labeling became a part of the processed food industry landscape, debates continue unabated regarding the sufficiency or otherwise about the information provided on these labels by the manufacturers. Consumers are always happy to get as much information as possible on the label which will help them to make judicious choice while doing their purchase. While the major aspects of labeling cover information with regard to nutrition, weight, manufacturing date, expiry date etc, increased consumer awareness about sustainability issues, water wastage, carbon emission, energy usage etc, appears to be generating an entirely new labeling initiatives broadly called ecolabeling.  As consumers seem to be appreciating such an initiative, ecolabeling is becoming an important consideration in a fiercely competitive market. Unfortunately the ecolabeling field is getting too much crowded with all and sundry offering such certification based on different standards without any uniformity.

"Growing consumer awareness of food production methods and sustainability issues has led to the rise in recent years of ecolabels in the food industry; over 200 seals and logos currently represent some ecological, ethical, ingredient or sustainability attributes in the global food industry. That number is expected to rise in 2013, and the mushrooming number of ecolabels could have adverse consequences, according to specialty research consultancy Organic Monitor. The company will present its latest findings on the global market for ecolabeled food and drink at the upcoming Sustainable Foods Summit. Organic products comprise the bulk of the estimated US $75 billion ecolabeled food and drink market. Most sales are from Europe and North America, which have legally protected organic logos. However, many new organic labels are being introduced in Asia, Latin America and other regions – over 84 countries have introduced national standards for organic products, with most having separate organic labels. The lack of harmonization between these standards is leading to multiple certifications and an exponential rise in organic ecolabels".

Organic foods movement which started about two decades back has achieved tremendous success because of the consumer perception that commercially produced foods by the mainstream industry was ignoring the environment and safety of the citizens while marketing their products. Most ecolabeling to day is focused on such consumers who are more concerned about sustainability of many activities in the day to day life routines. What is appalling is the proliferation of organizations selling their sustainability logos based on different and varying standards resulting in confusion for the consumers for making informed choices. It is against such a background that a need is keenly felt to consolidate various standards and bring about a uniform one for adoption by the entire spectrum of food industry.   

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

ECO-LABELING-CONFUSION WORST CONFOUNDED!

India is a large country with 1.2 billion plus population with diverse culture and economic standards. Any thing to be done on a pan-India scale is fraught with insurmountable problems and only dedication, commitment, perseverance and high investment can show positive result at the ground level. In spite of good intentions and massive investments, the income gap between the rich and the poor is widening and poor people in the country are increasingly being mired in endless miseries and agony which do not seem to give them much hope about their future. Food is an area where the country has done reasonably well, at least with regard to production of staple grains like wheat and rice. Of course the story of oil seeds and pulses is one of many missed opportunities and billions of rupees are being spent to bring these foods from out side the country every year. The onus on the government to protect the food supply is indeed awesome and the special purpose vehicle created for the country's food safety is still in its formative stage trying to prove its mettle during the last 5 years. Unfortunately this outfit under the name Food Standards and Safety Authority (FSSAI) has been created with a heavy bureaucratic structure with doubtful capability for showing any dynamism at the ground level. As this agency is heavily dependent on the state governments with no authority to enforce its writ, the policies often do not get implemented. Here is a take on this important area of concern to the Indian citizen, viz how food is the food taken by him!

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The agency is working to bring on board about 55 million people engaged in various food businesses and register them with the organisation by February 2014, Chandramouli said. Currently, only one million licences have been issued to food and beverage operators. To check and maintain food standards, FSSAI is in the process of setting up testing laboratories, he said. "Our aim is to have at least one laboratory in each state initially. Later, we plan it to increase this to at least one lab for every 20 districts in the next five years," he added. There are currently 72 government laboratories, which are to be upgraded during this period. Simultaneously, 33 new such testing centres will be set up. On food imports, Chandramouli said: "Our country imports lot of food items now. Though there is no fixed figure available, but Rs2-3 lakh crore of foods come to India every year." "We don't have food and safety standards in the country which deal with food products across the spectrum. For this, we need to get the state governments and other stakeholders on board," Chandramouli said, adding implementation of the FSSAI Act continues to remain a challenge".

The above report laments about lack of allocation of funds to FSSAI during the 12th Plan and one is afraid that this could as well become an excuse for non-performance or under performance.It is common knowledge that the quality of food made in India and imported at great cost is suspect because of grossly under developed infrastructure and shortage of critical personnel to run the monitoring program sincerely and effectively. With legal system delaying trials of food fraudsters for years, many are able to get away with blatant violations of existing laws and wide spread adulteration.  One of the excuses trotted out for under performance is lack of standards available to enforce but this argument cannot be sustained when it is realized that international standards under FAO-WHO as well by different global organizations are in place for thousands of foods which can easily be adopted till domestic-specific ones are evolved. FSSAI seems to be over obsessed with licensing and wants more than 55 million food handlers to be brought into its licensing system! Is it practical? What next after registration? Does it have adequate capability to undertake surveillance of these players regularly? Millions of home scale processors, cottage units and micro enterprises cannot be expected to register with FSSAI which is both time consuming and cumbersome. Since the retailers who sell the food articles are all licensed by local civic authorities, it is easier to make them accountable vis-a-vis quality of food sold by them. The onus of selling safe food must be put on these retailers who must be punished if he peddles bad food even unintentionally. Such an environment will starve the fraudsters of a market eventually. No doubt a body like FSSAI is a necessity for the country but it must be made to work hard and diligently for the welfare of the common man.  

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com