Showing posts with label the FDA. Show all posts
Showing posts with label the FDA. Show all posts

Wednesday, 4 September 2013

NEITHER FAR SIGHT NOR FORESIGHT! -FOOD ADDITIVES REGULATION

Who is overseeing the activities of the food processing industry in each country? There are designated agencies vested with legal powers and responsibilities to regulate the manufacturers so that citizen's health is not compromised. Such agencies have to evolve scientific standards, methodologies for testing and exercise vigilance over the market. No doubt it is a gigantic task requiring adequate personnel with right background and high quality infrastructure. Most of all it requires a will, determination and commitment on the part of the safety agencies to perform this onerous task. In reality what is happening is a systematic shirking of this responsibility in connivance with the food processing industry which stands to benefit financially through exorbitant profits by diluting standards and safety parameters systematically. Here is an expose about the lackadaisical approach of the Government in the US and consequently the potential dangers faced by the helpless citizens in that country.  

"As the new JAMA analysis shows, even when they choose to inform the agency, those notifications are made by people with a "vested interest" in the industry whose products they are evaluating. About 22 percent of the 451 additive safety notices that were submitted to the FDA between 1997 and 2012 were drafted by an employee of the food additive manufacturer itself. An additional 13 percent were written by consultants that work with firms hired by the food industry. The remainder of the notifications were written by panels of food safety experts — but every single one of those panels' members were hand-picked either by the food industry or consultants working for the food industry. Additives that can't preemptively be considered GRAS, such as food coloring and preservatives, are subject to higher standards of scrutiny. Food companies must submit relevant data about possible harmful effects, chemical composition, and any investigations surrounding the additive's safety to the FDA. But the FDA-issued guidelines regarding the proper level and method of testing for these products aren't legally binding for food corporations. So if a substance — GRAS or otherwise — is eventually found to be harmful, the FDA has to wait until there is clear evidence of its harmfulness before it can pull its approval, work to revoke its GRAS notification, initiate a recall, or institute reforms such as limiting how much of the substance may be put into food. Even these steps may be met with fierce resistance from the corporate food lobby, which stymied labeling requirements for deadly trans fats for a decade and continues to fight proposed limitations on salt content. These lapses in oversight — and the evidence indicating that the food industry is in essence self-regulated — led the JAMA researchers to call for major reforms. The authors write that the FDA should bar people with ties to the food industry from submitting GRAS or additive safety notifications, move from a voluntary system of GRAS notifications to one that requires companies to inform the FDA whenever they determine a substance to be GRAS, have corporations report conflicts of interest when it comes to assessing an item's food safety, and release all relevant information to the public". 

Conceded that in order to sustain the food industry there has to be minimum interference and intervention by government authorities but former has to keep in mind the well being of the consumers upper most. Profit at any cost is just not acceptable when it comes to operating in a society which provides bread and butter to the industry. It is galling to see how much freedom is given to food industry in this country, even leaving the responsibility of developing standards and safety protocols to them to decide. Probably the powerful lobbying interests are checkmating every government move to better the standards and safety of foods, fearing adverse impact on their bottom line. Self regulation is a wonderful thing but it rarely works effectively because safety issues are always debated ad naseum  with no consensus leaving the issues unresolved endlessly benefiting the industry by allowing to practice what they consider desirable from their view. The labeling campaign for GMO foods is the most classical example of prevarication by the government and the extraordinary clout the industry enjoys with the government. This situation must end, if American citizens who consume as much as 80% of their diet made up of packed foods, are to be liberated from the tyranny of the food industry, controlled mostly by a few giant monopolistic monoliths!

Saturday, 2 June 2012

HOW NATURAL IS NATURAL? A NEW DILEMMA!

With the consumers disenchanted with the processed foods that dominate the market, food industry seems to be changing its strategy to retain the customer base through new labeling tricks. Every one likes everything that is natural. Right? Here is where the industry finds solace and a new approach in marketing is emerging. It is the fear of the unknown that drives people to natural foods and this is also the basis on which organic food industry is flourishing to day. If the FDA of the US is to be relied upon a food can be called natural if no added color, flavor or synthetic substances but whether such a simplistic view can satisfy the aspirations of the consumer vis-a-vis the term natural. A critical question that begs an answer is what if a natural food undergoes modern day processing when some additives like thickeners, sugar, salt, etc are added? If a natural juice is to be produced what one has to do is just squeezing the edible portion of the fruit to get the juice but to get uniformity of the product, derived from fruits of different sweetness, color and flavor, industry is forced to add certain ingredients, mostly natural substances which does not affect the original quality in any way. While this may be perfectly in order what is being objected to is to use the word "natural" on the label. Why not blend juices of different lots to make the final product really natural with minimum quality variation. In the US where there is a powerful legal lobby, such a situation provides an opportunity to haul the industry to the courts for mislabeling. Here is a take on this subject which provides an interesting insight into the working of food industry in that country.    

"In approximately 20 lawsuits, the first one filed in New Jersey, lawyers claim the company adds chemically engineered "flavor packs" to its juice, making it taste the same year-round. On Thursday, lawyers will come together in Washington to argue before a panel of judges about where the lawsuits should be heard as a group. Tropicana declined to comment but said in a statement that it is committed to full compliance with labeling laws and to producing "great-tasting 100 percent orange juice." The orange juice lawsuits are just the latest disputes over "all natural" claims. Over the past several years, a number of major national brands have been attacked for what consumers have called deceptive labeling. Tostidos, SunChips, Snapple and Ben & Jerry's ice cream have all faced similar attacks. The lawsuits have become common enough that the Grocery Manufacturers Association, which represents more than 300 food and beverage makers, had a panel that discussed the topic as part of a conference in February. Lawyers representing food and beverage companies have told their clients to be wary. Part of the problem, lawyers agree, is that consumers are looking for healthier products, and companies have responded by creating and branding their products as "all natural." The Food and Drug Administration, the agency that oversees packaged food labeling in the United States, has no definition of what counts as "natural." As long as a food labeled "natural" doesn't contain added color, artificial flavor or synthetic substances, the agency doesn't object. That's not enough guidance, some lawyers said. "The whole natural issue is a mess," said Michael Jacobson, the executive director of the Center for Science in the Public Interest, a Washington-based food safety and advocacy group that helped get the makers of 7UP and Capri Sun to stop making natural claims about their products. Jacobson and others say the FDA's lack of guidance has left lingering questions. One question has been whether a product with high fructose corn syrup, which is made by processing corn but does not occur naturally, can be labeled natural. That was the issue in a 2007 lawsuit over Snapple drinks. Snapple has said it no longer uses high fructose corn syrup in products marked "all natural," and a New York judge ultimately ruled in Snapple's favor and closed the case last year, but other lawsuits are still questioning the use of the term".

Labeling on front of the package is an important means of informing the consumer about the nature of the contents inside the sealed pack which is a constitutional right of every citizen under freedom of information provision. Consumer reposes so much confidence on the government of the land to protect their rights and violation of this trust ought to be frowned upon. If the industry is allowed to get away with breaking this trust, hauling them before the judiciary is a perfectly valid action. On the other hand allowing the legal attorneys to entice the consumer to go to court to extract fat compensation on silly score also cannot be justified. In the present case one is not sure whether using the term natural on juices without adding water or other unnecessary additives is such a crime deserving judicial intervention. Industry must also introspect as to the need to use the term indiscriminately as long as the product conforms to the standards laid down in the statute books. what the regulators can do is to tighten the standards without giving any scope for misinterpretation by the industry.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com